Pottermore.com is/will be a Harry Potter portal - first and foremost, the exclusive retailer of the Harry Potter ebooks and digital audiobooks. In addition, the site will host more than 18,000 words of additional content on the Harry Potter universe from J. K. Rowling, and, according to Rowling, will be a place where the user can enjoy a "safe, unique, online reading experience built around the Harry Potter books."
The official launch is Oct. 31st, 2011 but it is supposedly possible for a few to gain entry to the site early in order to start building the content. Users returning to the site after July 31st can access the site early by "following the owl." - a cryptic clue which will likely guide would-be's through an application process.
July 31st is a significant date, in that it is Harry Potter's birthday. And knowing that HP factoid is not as nerdy as it sounds, because 7/31 is my birthday as well.
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