J. K. Rowling to announce new book soon?

The book trade is rife with speculation this morning following the launch of a new site by J. K. Rowling.  Rowling's Pottermore.com reveals nothing more than a logo and Rowling's signature.  A scavenger hunt of sorts among the top Harry Potter fan sites revealed a letter at a time of the URL to fans yesterday.

While no one knows what will be revealed on the new site, Rowling has indicated that she is writing again and has several new projects in the works.  The site itself is rumored to be incredible, with an unnamed source at hpana.com having claimed to have seen it and describing it as "breathtaking in scope, detail and sheer beauty."

A spokeswoman from Stone Salt, Rowling's PR firm told The Bookseller that:  "It is not another Harry Potter book but we cannot reveal any more at this stage, fans will have to keep an eye on the website. It will be launching soon."

Here's hoping that whatever Ms. Rowling is working on, she can continue the streak that brought millions of new fans to the fantasy genre and to reading itself.